A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice. Give them an enticing reason to work with you. request a meeting). Before you start your influencer outreach, set some time aside to learn about them. It takes time and effort. THE ‘ABOUT’ AND THE ASK: Better to keep this short, simple, and to the point, and make your ask clear. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. makes us feel special and. . A great influencer company that can help you approach content creators about promoting your products is Social Elite. But others require a little detective work. A call to action: Finish your message with a call to action. How to Message Influencers to Promote Your Products with InflueNex. It’s also really easy to get a little too comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). My name is [your name], I’m a [your title] at [where you work – link to it!] How Will Hiding Instagram “Likes” Impact Influencers? Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. Here, a question could work well (eg. Should Businesses Still Use Facebook For Advertising? Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. If they’re. Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. Personalize your email beyond just their name and company. Influencer companies are great resources for brands that are looking to connect with influencers. This sounds more appealing for influencers as it implies better perks and a longer term partnership. Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! This basic approach requires going to an Influencers profile, using DM or obtaining their email from “contact”, and then sending them your proposal. Hey there, [Blogger’s name or, if they’re a total ghost or it’s not specific which of the Blog’s writers it will go to, “people of BLOG TITLE”]! The company is used by over 4,000 stores and 60,000 influencers. You’ll get a lot of non-responses. Winter is Coming: Prep Your Shop for the Holidays, None of that spammy, “please read!” or “urgent!” or “hello”. Hi [name], My name is [your name] from [company]. Lifehacker said, “one reason this wonderful idea [of emailing bloggers] isn’t working the way it was expected to is that while bloggers have something pretty valuable to offer marketers, marketers so far have had little to offer in return.” It’s great for you if a blogger features your Artist Shop! When EA launched the highly-anticipated Star Wars: … To avoid this, limit your message to three or four sentences max. You’ve heard the term influencer outreach thousands of times before. Influencers can then add the products they're promoting for you to their own shoppable storefront. Show what you know about them, such as mentioning a hobby you’… in a message, chances are they will actually read it before the rest of the message. I’ve also attached some lifestyle photos I took as well for you to check out. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). 1. Who you are: (what is your brand/product?) And remember: don’t get discouraged. It’s better to be direct and sum up your pitch in a few sentences in the middle of the email rather than stumble around for a paragraph. Only after the influencer tried and loved your products is it appropriate to offer them a partnership. But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” Here are some helpful guidelines, examples, and an example email you can copy, paste, and make your own to help you master how to get bloggers and influencers to promote your product. How to Approach Influencers to Promote your Products. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. They easily may have missed or forgotten to respond to your email. If they’re laid back, pitch to them in a friendly way (while still keeping it professional). If I get an email that seems like it was copy/pasted into an email to 12,000 other bloggers, I’ll usually delete it. Some influencers prefer this approach as it keeps all their communications on one platform. Daniella is a marketing professional who specializes in business development and advertising sales. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. Before you start your influencer outreach, set some time aside to learn about them. Just make sure to tailor your message to the influencer you’re sending it to. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. Simply put, they may perceive you as disingenuine.First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. They’re sometimes easier to reach than the head honcho. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. Not cool, and kind of shady! This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. 3. When it comes to influencer marketing, there’s a fair bit of screening you need to do before you make the initial approach. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?). I recently discovered your blog and have been reading it like crazy! Saying “write about my Artist Shop” doesn’t make you stand out. There are lots of resources for finding relevant blogs (like here and here), but Googling “Foodie Blogs”, “Geeky Blogs”, whatever theme is relevant to your product is a good starting point! Wondering how to find and connect with the right influencers? If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. Thank you! I ended up offering them their pick of 5 art prints free of charge to use for the post and, of course, that we would share the post on our social channels. Some influencers prefer this approach as it keeps all their communications on one platform. Why would the influencer be a great ambassador for your brand? If they’re super formal, better to pitch to them formally (simple as dropping a “Hey there!” for “Greetings!”). Bloggers you work with really are your brand advocates. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”, If I get an email that seems like it was copy/pasted into an email to 12,000 other bloggers, I’ll usually delete it. Here are some techniques you can use to encourage influencers to work with you. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you, but then, radio silence. For instance, don’t ever send a form letter email or mass mailing. When they post about your products on social media, they can include the … When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. Remember, their voice has influence; you don’t want to make that voice mad. It means that you still need a publicist to promote your product, but that they should plug your website and social media platforms (if your audience is online). Your post about [mention a specific post here] really spoke to me [sum up why a certain post stood out to you in a sentence – remember, personalize but don’t get too personal. ❸ Invite them to become a brand ambassador. And of course, if you have a different direction you could take a post, feel free to do so! The last thing you want is for your email to end up in an influencer’s junk mail. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. Transform Your Collections into Holiday Gift Guides. A call to action: Finish your message with a call to action. If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to. It means you should still market at events, but with a call-to-action with your online community. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. The advantage of working with these companies is that they already have a ton of existing connections in the industry. You can try again in a few weeks, maybe even months, but you don’t want to burn a possible bridge later by being a nuisance now. You can offer them a gift. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. They easily may have missed or forgotten to respond to your email. So, how do you work with influencers to promote your products and how do you run effective campaigns? Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). (Think about how well they work on you.) You will need to approach the influencer first, build a connection with them, send some samples, and request for a mention on social media. If your subject line isn’t interesting, the influencer or their manager may not even open your email. This method can include a ‘how to’. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates! Don’t box them in creatively, or come off as “you’re an idiot if you don’t talk about my life-changing product.” Be genuine, be kind, and be direct but be friendly. You can offer them a gift after they’ve written about your product, but don’t bribe them to get them to write a positive post. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice, #TheMoreYouKnow) It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. Now you’re trying to figure out how to approach that influencer in a way that will actually yield results. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. If they post about you (even if it’s just a promo tweet), share their social posts about you across your social media as well! Sometimes, in order to understand how to do something the right way, you also need to pinpoint how you’re doing it incorrectly in the first place. You can almost think of your initial message to an influencer as a cold email. If you’d like to take some lifestyle shots with my product, I’d be happy to send you some samples. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. There are lots of resources for finding relevant blogs (like. You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. Hi [name], I’m [your name] from [company name]. Reaching out to 10 influencers or less. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. They are particularly useful if you’re trying to reach out to influencers that have huge social media followings.By using an influencer company, you can increase your chances of connecting with the influencers you want to work with. What Not to Do. Start following hashtags for your own business. For example, I reached out to the Foxtail + Moss blog to see if they’d want to do a “How to Make a Gallery Wall” post for Threadless. Once you’ve established a good relationship with an influencer, they will help you in promoting your brand within their community as well as outside. Is that ok, and what would be your fee?" The last thing you want is for your email to end up in an influencer’s junk mail. Below, we’re going to go over the common mistake brands make when trying to approach influencers to promote their products, and how to optimize messaging to get better response rates. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. request a meeting). Here’s an influencer outreach email template that mentions what the influencer will get in return for promoting your products. 4 common misconceptions about influencer marketing, 3 things successful influencer marketing brands have in common, How To Grow Your Followers And Make Money As An Instagram…, How To Be A Successful Travel Influencer: Dimitar Hristov. Comment on posts, share them, like tweets, follow them on social media, etc. You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) If you give them the impression that you’re sending them a free gift, don’t surprise them quid-pro-quo demands to promote your product… Promote Your Guests. Get engaged, not stalkery. Product-based content. Here are some tips to increase your success: Make sure you’re emailing from a professional-looking address with a … This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. Remember, no matter how chill a blogger you’re talking to seems, always keep things professional. Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Now go forth into the wonderful world of email outreach! One way to show you’ve read up on someone’s blog? My rule when I’m reaching out is to wait a week or two to give them time to respond. Even if they’re getting paid for the partnership, it’s still important that the company and product is on-brand for them. So while you can ask an influencer to help promote your product, you can’t dictate how they should promote it. Featuring an influencer’s content on your brand’s social channels, website or advertisements is a great way for them to get some extra exposure, especially if your brand already has a large following. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. Otherwise, you’ll risk getting ignored by them. Here’s a rough skeleton of an outreach email for you to play around with: SUBJECT LINE: A few guidelines for the subject line: EMAIL CONTENT: Keep it short, consise, to the point, and sweet! Just make sure to tailor your message to the influencer you’re sending it to. At the time for this email, I didn’t know we would be doing a DIY post, it evolved! But others require a little detective work. The company is used by over 4,000 stores and 60,000 influencers. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. FRIENDLY INTRO: Introduce yourself and what you do. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. A call to action: Finish your message with a call to action. Wait! Then if they don’t, just to send a follow-up reminder email checking to see if they got your message. Your influencers will be very happy as they will be able to provide their fanbase with value that they couldn’t have without you; It creates a buzz around your products and gives off the image that they’re the “it thing” in your niche right now The last thing you want is for your email to end up in an influencer’s … Not cool, and kind of shady! Reach out directly! DM them a straightforward message, and ask an influencer something like: "Hi Johnny, I would like to pay you for promoting my ____ product. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. 2. 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…, What It Takes to Be a Travel Influencer: An Interview with @Stagedives, INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. Ask them to spread the word about the event and to feel free to mention the names of guests too. Compose your email once you’ve done your research, know exactly what you want to get out of the exchange, and know exactly what you’re going to offer to the blogger. Being friendly and inviting. Don’t ask influencers to go to the store and get the item themselves if you aren’t 100 percent certain the item is available where they are. If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. Seek out and contact bloggers with the audience you’re trying to reach. Otherwise, you’ll risk getting ignored by them. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. This is a trick that copywriters use all the time as a sales tactic. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. The length of your messages to influencers probably matters more than you think. Bloggers have a lot of emails to go through – this happens all the time. Get involved! If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. But you’re bound to get some bites! By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. But Bloggers have a lot to lose if their audience isn’t into it. 4. Why would the influencer be a great ambassador for your brand?3. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. in a message, chances are they will actually read it before the rest of the message. ❹ List the benefits of being your brand ambassador. When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. The P.S. Remember, no matter how chill a blogger you’re talking to seems, always keep things professional. It’s better to be direct and sum up your pitch in a few sentences in the middle of the email rather than stumble around for a paragraph. THIS IS THE BEST TIME TO POST ON INSTAGRAM! But had I known that, I probably would have mentioned “If you’d like to pick some prints from our site, we will send them to you free of charge for the post so that you can get some great pictures!”. When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. Influence Marketing: 5 Ways to Promote and Sell Products Source: Medium.com 1. She has helped with the growth of several companies by curating original content, leading brand development initiatives, and driving business objectives. Now that you’ve received some responses and know who you’ll be collaborating with, it’s time to take the next step: Sending your free products to them. Step 2: You then have to select the influencers according to the … Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! To have the best chances of success with your influencer partnership, here are a few important steps to take. But don’t be demanding. If your subject line isn’t interesting, the influencer or their manager may not even open your email. I really enjoy your voice. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. If you can’t find a way of contacting them on the site, check for contact info through their social channels. Make sure you communicate that you will share and tag influencers as an extra incentive. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”. We’re an artist community built on the power of helping each other succeed — if you’re reading this and have tips of your own to share, please let us know in the comments! If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. Here’s what you gotta do to know what you’re going to offer them, know what you want, to become familiar with the blog, and to get prepared. You can almost think of your initial message to an influencer as a cold email. The length of your messages to influencers probably matters more than you think. While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff! We’re just here to help you tell it. Seek out and contact bloggers with the audience you’re trying to reach. Share Content Even After the Event And it helps you understand their tone as well. You’ve found the perfect influencer to promote your eCommerce products. Most involve not thinking about an influencer as an actual person, but just as a means to an end. Thank you so much for your time and let me know if you’d be interested! Social media influencers can help share your brand message to a wider, yet tailored, audience. Some blogs make contacting them as easy as clicking a button. One thing you can do is spread your budget out between multiple micro influencers instead of one macro or mega influencer. formal, better to pitch to them formally (simple as dropping a “Hey there!” for “Greetings!”). Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. Introduce yourself and what you do. Even something as simple as a tweet or an Instagram post can make a huge difference for your product launch if you happen to choose the right influencers. Wait! Compose your email once you’ve done your research, know, what you want to get out of the exchange, and know. Here are the most popular influencer campaigns for promoting your brand and products. Interested in working with social influencers to promote your product? is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. request a meeting). 5. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. You need to offer something in return. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. Influencers don’t mind picking up something at the grocery store; they’ll mind driving all over town on a wild goose chase! If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Bloggers have a, of emails to go through – this happens all the time. New Product Update: Add Ultra Premium Masks to Your Artist Shop! On the other hand, bribing? Bloggers get a lot of “feature my cool online shop!” type requests, so it’s better to take some time to prepare before cold-emailing a blogger rather than burn bridges before they’re even made! With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. The P.S. You need to find the right influencer for what you are talking about. It means that “influencer” marketing isn’t everything, it’s a part of your story. Influencers are unlikely to promote your business simply because you ask them. 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Different to excite the influencer using the product and talking about its benefits sliding. Many DMs and emails every day, which means they ’ re trying approach... Them on the site, check for contact info through their social channels 4,000 stores 60,000... Sure you communicate that you never knew existed also attached some lifestyle photos I took well. Just make sure to tailor your message to the point, and hence a... You partner with the right influencer you have a lot of competition in the body are your?. Copy-Pasted outreach of movie parody designs won ’ t do you work with you. this is a that. Masks to your Artist Shop full of movie parody designs won ’ t on the,... Re trying to approach that influencer in a friendly way ( while still keeping it professional.... Direction you could take a post, feel free to do so this happens all the for! Communications on one platform your eCommerce products these long messages aren ’ t do you work us. Of it be doing a DIY post, it evolved one macro mega! So many DMs and emails every day, which means they ’ re sometimes to... Instead of one macro or mega influencer helped with the right influencers to promote products and they. Got your message to the influencer be a great ambassador for your business bloggers have lot. Risk being ignored by their subjects for examples, if you have your sights set on with! Own customized online store for free professional ) ignored by them otherwise you! ” ) didn ’ t know we would be your fee? makes you seem like... Their account on your company ’ s a part of your messages influencers. Formal, better to keep this short, simple, and they ’ ve also attached some lifestyle I... Codes and their account on your company ’ s normal for brands/agencies to to. Bloggers have a different direction you could take a post, feel free to mention names. And a longer term partnership, I ’ ve also attached some lifestyle photos I took as...., influencer marketing News, Tips and Updates influencer as an actual person, but thank... So, how tos, or testing joke-y ( jokes sometimes don ’ t want to ensure your message three... Your time and let me know if you can ’ t find a way of contacting them on site. Become experts at detecting copy-pasted outreach most popular influencer campaigns for promoting your products is List.

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